DIRECT TRADE: THE NEW WAY TO TRADE COFFEE.
Here at J. Hornig, when it comes to coffee quality, we like to take the direct route. Which is exactly what we do with JOHO’s, our speciality line. The beans for this extraordinary coffee come directly from the farmers. Without any detours. This is called “Direct Trade”. This way of trading coffee brings farmers and roasters together at the same table. Both sides benefit – and, of course, so does the customer.